In this month’s Meet The Blogger interview I catch up with Sydney based blogger Natalie, founder of From Luxe With Love blog. We chat about how she uses her experience as a make-up artist and financial professional to add value to her blog. Plus she shares her tips on nailing the minimalist look with 3 key pieces, juggling blogging and working full-time and her tried and tested must-have beauty products.
Name: Natalie Based: Sydney
Hi Natalie, thanks for joining us for a Meet The Blogger chat! You set up your blog From Luxe With Love in 2014 right? How did it all come about?
Thank you for having me! I did yes, time flies – it’s been just over four years now. I started my blog while studying on exchange in Canada. It was initially a platform where I shared some of my favourite travel photos but it quickly grew into a space where I also posted about some of the beauty products and fashion pieces I was loving. I worked as a makeup artist during university so I loved sharing my favourite beauty products and flatlay photos.
Are you blogging full-time? How much time do you spend on it? Where do you invest your time – between writing articles, planning shoots, taking photos, editing photos, managing your social media channels?
I actually work full time in finance. Throughout the week I just try and manage my time really well and stay organised. If I’m not in the office late or at an event during the week, I’ll head home and catch up on some emails, editing, and blog content. Weekends are definitely where I get the bulk of my work done, and they’re usually when I shoot my flatlays or outfit photos. Up until recently I was studying a postgraduate qualification along with working full time so it’s nice to not be juggling all three!
What does a typical day look like?
I try and always start my day by doing some exercise (emphasis on ‘try’, sometimes I’m definitely too tired or lazy!). If it’s a weekday, I’m in the office until at least 6pm, then I’ll head to an event or home to do some blog work. Weekends I’ll spend shooting, editing, writing blog articles and catching up on a whole lot of life admin (I always feel like I’m behind on things and I’m always in a rush!).
Do you prefer to read blogs or watch vlogs?
I like a mix of both. If I just want a quick 2 minute break or so, I’ll read a blog article, otherwise if I have a bit more time to relax I’ll watch a vlog. To be honest I don’t get a lot of free time to do either these days!
What has been your favourite collaboration so far? Which brands would you love to work with in future?
I don’t think I could choose just one! I’ve been lucky enough to work with some amazing brands that I’ve been a customer of for so many years before I started blogging, so it’s nice to work with a brand I’m already familiar with and know I love. The list of brands I’d love to work with in the future is quite long too – there are so many amazing beauty, fashion and lifestyle brands out there now!
We have to talk about your flatlay photos, they are always so beautifully shot! What are your tips for taking great product photos? Do you have an approach to setting up the shot?
I would say some good natural lighting is definitely the best place to start and a clean backdrop. Because I work full time I do often need to shoot content for brands during the week when it’s dark, so I use a couple of soft box lights which work well too. I like to build layers within a shot and add a bit of interest with props like magazines, books or a laptop, and I pick a couple of products as the focus of the shot with smaller props added in around them.
You have amazing style and consistently nail the monochrome look! What are your wardrobe essentials?
So many! But a good blazer that works for both the office and the weekend, a quality pair of boots and a nice bag would probably be my top 3.
Tell us about the most expensive item in your wardrobe. Was it worth it?!
It would probably be my Celine Mini Luggage bag. It was the first designer bag I bought and I bought it in Europe as a graduation present for myself. I had wanted it for so long! I don’t actually use it often but its quite sentimental – I love it!
As a make-up artist and beauty guru you’ve tested a lot of beauty products over the years. Of all the products you’ve tried which ones are your hero products?
I definitely have! There are so many products out there these days, it’s hard to keep up! I would have to say my most reached for are Tarte Shape Tape concealer, Charlotte Tilbury Pillow Talk Lip Liner, Cover FX Perfect Setting Powder, Marc Jacobs eye shadows, Hourglass Ambient Lighting Powders and Bronzer and MAC Lipsticks will always have a soft spot in my heart.
You love to travel! Where have you not yet visited but would love to go to?
I would love to visit the Maldives! Hopefully I’ll make it there sometime soon!
Do you travel light? What are your tips for packing smart?
I used to travel so light! It’s a bit different now because I do like to shoot different outfits and accessories when I travel, but before the blogging days I would just take a carry on if I was travelling for anything less than a month. Travelling in summer is obviously so much easier because the clothes are much smaller and lighter. Travel sized beauty products are always your best friend when travelling, they save so much space. Rolling clothes instead of folding them also makes them take up less space and crease less.
Tell us something we don’t know about you.
I have two degrees and studied parts of them at four universities in three different countries. I love travelling and definitely tried to make the most of not having an annual leave balance during university!
What can we expect from you and your blog in the next 12 months?
Honestly, I’m just trying to keep up with everything at the moment! I don’t get a lot of time to plan ahead and I’m always in a rush to get things done. I’m working more on creating content for brands to use on their own social platforms which I love, and in terms of my own platforms, hopefully I’ll be working on some new and exciting projects in the coming year!